Marketing & account manager for the Digital Business & Event Academy postgraduates
Karel de Grote Hogeschool

What are you going to do?

  • You are the brain behind the communication strategies, marketing plans and recruitment actions for the students for both postgraduates, you implement and follow them up. This way you put postgraduates on the map.
  • You generate a qualitative influx of students through proactive lead generation, short follow-up and professional conversion. You actively search for new students, both online and offline. You inform, raise awareness, inspire and communicate with the different target groups.
  • You ensure visibility through interesting content on various channels and you keep the information up-to-date. You use the power of storytelling, video content and other impressive media.
  • You work independently and in close consultation with the program managers of both postgraduates. They are the face of postgraduates and are responsible, among other things, for streamlining and keeping the programs up-to-date (in terms of content and form).

You end up in a driven team of like-minded people. You are managed operationally by the head of the Public Impact expertise center and you report to the management committees of the postgraduates involved and to the head of Office Management.

Your profile?

You combine experience as a (digital) marketing manager with a commercial and entrepreneurial attitude and with a feeling for recruiting students. Do you also have a lot of desire to leave your mark on the communication and marketing of the two postgraduates? Then we would love to meet you!

  • You know how marketing and event professionals think and work. As a result, you can perfectly sense which medium and which message our students are interested in and can translate this into original promotions and campaigns.
  • You have a creative writing style with which you can develop and share attractive, target group-oriented and relevant content with professionals from both the public and (non-) profit sector.
  • You can adjust your media plan to respond flexibly to changes or opportunities.
  • You closely follow the evolutions in digital strategy, marketing, communication and events.
  • You are a true networker and pioneer and you can prove that. You easily make new contacts and you have a broad active network that you use to grow postgraduates.
  • You like to guide interested professionals in their selection and decision-making process for following a postgraduate course.
  • You can inspire and motivate others. The combination between working independently and in a team appeals to you.
  • You are someone who meets deadlines and agreements and thinks in terms of solutions instead of problems.
  • You keep your cool at busy times. You don't have a 9-to-5 mentality.
  • Education fascinates you! You can communicate with passion about this.
  • You have a bachelor's or master's degree.

What do we offer you?

  • An interesting part-time assignment (40%) - as a contractual employee - that starts on 1 September 2019 and runs e.m. August 31, 2020 , renewable after positive evaluation.
  • Benefits such as flexible working hours, the possibility of working from home, a laptop, training options, a teacher card and an attractive holiday arrangement.
  • A wage according to your qualifications and experience (equivalent of scale 502 = lecturer / master or scale 316 = practical lecturer / professional bachelor). You can find more information about this at We reimburse 100% commuter traffic via public transport and if you come by bicycle you will receive € 0.15 per km.

If you apply for this position please say you saw it on Adminoxy


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