Manager in Recruitment (Middle East and North Africa)
York University

The School of Continuing Studies (SCS) is a large and complex revenue-generating education enterprise designed to provide English language instruction and continuing professional education programs to students in the GTA, nationally and internationally. The School serves the diverse needs of international students seeking to obtain language and post-secondary education to excel in Canada. It also serves domestic students seeking to upgrade their professional education, change careers or obtain a Canadian education or credential. It is expected to generate revenue for York University and to generate a funnel of undergraduate as well as graduate students for York University in order to meet the enrolment targets. The School has two main divisions: (a) the English Language Institute (YUELI), and (b) Continuing Professional Education (CPE) programs.

York University English Language Institute (YUELI) offers a range of specialized non-degree courses to meet the needs of specific groups of students (primarily international students), with the teaching of English for Academic Purposes (EAP) as a main focus. YUELI has 3,553 EAP enrollments annually as of 2018.

Reporting to the Director, IE & ELI, the primary responsibility of the Manager, Recruitment is to develop a strong enrolment pipeline within their assigned region (Middle East & North Africa), by developing and implementing an integrated recruitment strategy comprised of communications, relationship development / maintenance and enrolment management business plans.

The Manager, Recruitment manages the day-to-day implementation and measurement of all strategies designed to meet SCS’s established enrolment objectives including managerial oversight of third party agents/representatives; targeted visits and in-market event planning; targeted relationship development; market-specific research and analysis, communications collateral for all channels to increase recruitment and conversion; developing business cases for new relationships designed to meet SCS’s enrolment goals.

Working with the Director, the Manager, Recruitment will manage all operational activities for recruitment and enrolment in their assigned region (Middle East & North Africa). With a keen understanding of the market, this role develops recruiting strategies to maximize market reach and impact. The incumbent will be responsible for generating approximately $1,5M in additional revenue annually with the expectation that this revenue will exceed the costs required to deliver it and that significant marginal revenue will result. At the end of each cycle, assesses results and identifies opportunities for improvement.
University undergraduate degree in a relevant field (such as a Business Administration, Marketing, Political Science, Finance or Education) or an acceptable equivalent combination of education and five years experience in domestic or international recruitment with specific experience with international recruitment and marketing, development programs, or project management.
3 to 5 years of progressively more responsible related strategic experience, including setting goals and objectives, coordination, and planning in a cost recovery or profit-centered department/institution in an international student recruitment role with additional online marketing and/or business development experience. A superior record of generating new business and building/maintaining client relationships in existing and new market sectors. Demonstrated experience in international marketing communications and strategy. Hands-on experience moving programs from inception to completion, and knowledgeable in every phase of work from marketing research to strategy development, to objective setting, to performance management, to budget setting, monitoring and maintenance. Experience in new client identification and relationship development/maintenance in the domestic and, in particular, international arenas. Experience in ESL student recruitment and business development in the international education market.
Language capability in their assigned geography. Knowledge of York University and specific program offerings. Exceptional leadership and managerial talent to lead, motivate, engage staff as well and cultivate cross-campus relationships. Demonstrate creativity and initiative to suggest improvements and encourage positive results. Be proactive and willing to go above and beyond whenever possible. Demonstrate a willingness to be flexible, versatile in a multi-institutional and multi-stakeholder work environment while maintaining effectiveness and efficiency. Outstanding verbal, written communication and presentation skills. Excellent cross-cultural communication skills and exceptional persuasive skills. Superb judgment; exercises tact and diplomacy. Ability to maintain confidentiality. Attention to detail along with social media and web analytics skills. Ability to draft strategic plans and other marketing and recruitment and communications materials. Strong proficiency in the use MS Office and multi-media editing suites. Hands on proficiency working with CRM’s. Ability to organize, prioritize, develop a work schedule and meet deadlines; effective at monitoring and evaluating progress towards goals and tracking details, data, information. Anticipate, understand, and respond to the needs of a diverse group of internal and external stakeholders, including Faculties, students, parents; schools and a willingness to meet or exceed their expectations within the organizational parameters. Work collaboratively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness; accept and give constructive feedback; be willing to take direction when required. A strong understanding of international student markets and trends and an appreciation of the needs of international students and international key influencers. Proven financial management skills, including the ability to create and monitor project and operating budgets. Experience in developing and maintaining successful community partnerships. Knowledge of and experience within the post-secondary international education sector. A demonstrated commitment to customer service, strong interpersonal skills. Excellent organizational and time management skills and strong ability to multi-task and prioritize responsibilities. Excellent marketing, negotiation and problem-solving skills, attention to detail. Strong analytical skills to compile and analyze information and data for program planning. Ability to work independently with minimum supervision, ability to work successfully in a team setting. Experience with large record management systems like MSAccess, CRM Dynamics, SIS. Valid passport and a willingness to travel extensively domestically or internationally. Experience with extensive travel to and/or living abroad or across Canada preferred.
Recruitment Checks:
This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview.
Cover Letter Required: Yes

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