Communications and Media Relations Manager Simon Fraser University School of Computer Science Canada

Communications and Media Relations Manager


Requisition ID 2019-3787  Job Category  Marketing / Public Relations / Communications  Department 0901 - Federation of Students  Job Status Temporary Appointment (Contract)  Hiring Range $54,589 - $68,236

 

Overview

Term: 18 Months

 

The Communications and Media Relations Manager will create, develop, enhance and monitor the organization’s overall communication strategy. In conjunction with the Director of Marketing and Communications, this position will drive the strategic development and tactical implementation of a robust, consistent, trusted and engaging communications strategy. This includes identifying, developing, implementing and measuring unique, engaging and collaborative communication plans, channels, and tools to cater to our different audience needs.

 

The incumbent will support Feds media and public relations efforts and broader outreach agenda, as well as supporting issues/crisis management activities, working both proactively and reactively, to ensure a positive reputation and outcome for the organization.

 

Responsibilities

 

Plans, develops, and evaluates communication initiatives

 

Under the direction of the Director, Marketing and Communications, develop a yearly communications plan that reflects and supports the strategic goals of the Federation of Students

 

Integrates communications strategies into all media, including web and printed pieces

 

Monitors and evaluates the effectiveness of communications plans by using tools such as evaluation forms, questionnaires, surveys, focus groups, and by leading virtual and face-to-face feedback forums

 

Manages a budget that covers digital promotions, part-time staff salaries, memberships, and equipment

 

Collaborates with the Digital Media Specialist to ensure digital communications efforts meet the goals of the strategic communications plan

 

Recommends progressive improvements and initiatives to keep communications strategies fresh and competitive

 

Works closely with Marketing Specialists to develop key messages for marketing communication materials

 

Ensures that Feds brand identity, messaging and style guidelines are consistent in all organizational marketing and communication materials

 

Develops key messaging for use in all online and print media communications

 

Writes, edits and proofreads communications aimed at students including email, web and other informative and promotional content

 

Writes, edits and produces high-quality and engaging print materials and web communications that reflect well on the organization and encourage readership

 

Reviews and provides edits to web pages, both existing and proposed

 

Manages Feds reputation and identifies opportunities for media engagement in alignment with stated goals, the communications calendar and Feds priorities

 

Creates and implements a termly media relations plan

 

Manages all aspects of day-to-day media relations activities including providing excellence and responsive service to the media with a full understanding of deadline pressures

 

Creates, develops, and executes training sessions for staff and students on how to work with the media

 

Recommends appropriate organizational spokesperson for emerging media opportunities

 

Drafts key messaging and provides training support to student executives who respond to media requests and speak on behalf of the organization

 

Write press releases and pitch stories to media outlets

 

Performs media outreach by initiating, developing and maintaining superior working relationships with media reporters, editors and producers

 

Collaborates on media relations activities with a broad range of internal university partners when required

 

Responsible for taking lead on image and issues/crisis management, in conjunction with the Director of Marketing and Communications, to enhance the profile, image and reputation of the Federation of Students in the media, with students and among the general public

 

Collaborates with internal marketing staff, key campus partners, students, and other key stakeholders

 

Responsible for establishing strong professional working relationships with all Federation of Students staff, service coordinators, and other on and off-campus partners to maximize effectiveness of communication efforts and identify PR opportunities

 

Manages the Digital Media Specialist role to ensure the strategic scheduling and creation of engaging digital content to maximize online efforts to connect with students

 

Works with the Marketing Specialists to ensure integration of their overall marketing and promotional plans with communication efforts

 

Coordinates with the Web Design Specialist to support the implementation of the annual website plan and collaborate on plans for content

 

Hires, trains and manages Digital Media Specialist role and team of part time staff to assist with the creation and execution of communications content

 

Partners with other on campus departments to develop communications plans for joint efforts and support other on-campus initiatives

 

Collaborates with other marketing professionals on and off campus to ensure best practice development, which includes attending regular Communications Council meetings

 

Communicates organizational updates and initiatives to departments across campus to ensure shared content re: Feds is accurate, comprehensive and up-to-date

 

Support management with internal communications

 

Conducts outreach and provides feedback on channels for effective internal communications

 

Develops regular internal communications to update staff on organizational priorities and departmental efforts in conjunction with management

 

Suggests strategy and messaging parameters for key internal communication efforts

 

Drafts and provides feedback on email communications being sent out organization wide by management

 

Provide communications support

 

Actively provides communications support, as required, to all Federation of Students departments

 

Works with students’ council, societies and student-run services to support their student outreach goals

 

Proofreads all external communications

 

Works closely with peers to ensure an integrated and consolidated approach to content development and delivery, as well as alignment within the department

 

Qualifications

 

Completion of a Bachelor’s degree in communications, public relations, journalism, English, Marketing or related post-secondary degree with equivalent experience

 

Minimum of 5 years’ experience within a communications role

 

Minimum of 2 years’ experience supervising, evaluating and developing employees

 

Minimum of 2 years’ experience working with the media

 

Minimum of 2 years’ experience conceptualizing, planning, implementing and tracking successful social media strategies

 

Project management experience

 

Experience building strong relationships with internal and external parties

 

Experience writing and curating content for web

 

Advanced: MS Office suite of products (Word, Excel, PowerPoint) or Mac equivalent

 

Advanced written and verbal communication skills; excellent editing skills

 

Intermediate: email marketing campaign and distribution platforms (MailChimp)

 

Knowledge of Canadian Press Style

 

Critical thinking and excellent analytical skills to enable immediate and appropriate assessment of complex issues of concern to stakeholders including among others, the media, the public, and funders

 

A service mind-set and a team approach to working with colleagues and media partners

 

Strong organizational skills with the ability to multi-task and meet strict deadlines

 

Experience within a student environment is an asset


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