Assistant Director of Communications University of Florida United States

Assistant Director, Communications

Job no: 506164

Work type: Staff Full-Time

Location: Main Campus (Gainesville, FL)

Categories: Administrative/Professional

Department:27010400 - HA-HSC NEWS / COMMUNICATIONS


Classification Title:
AST DIR, Communications


Job Description:


Graduate Program Marketing and Recruitment

  • Responsible for the development and implementation of the faculty’s marketing and graduate education recruitment strategy, including competitive analysis, goals, objectives and tactics for fiscal year tactical marketing plan. Particular emphasis should be dedicated to the following areas:
  • College of Medicine Biomedical Sciences Program graduate programs.
  • College of Public Health and Health Professions graduate programs.
  • College of Nursing graduate programs. 
  • Responsible for managing annual fiscal year marketing budget.
  • Produce appropriate marketing tools to influence prospective students in their choices regarding where and what to study, including but not limited to, collateral materials, conference displays, etc.
  • Work with the UF Health marketing team to ensure clarity on overall positioning and branding of the university and effective communication of these messages through marketing tools.
  • Responsible for the oversight and management of two employees within the college of pharmacy.
  • Provide advice and guidance on postgraduate recruitment issues to staff across the faculty, including a robust social strategy using market intelligence.
  • Manage the gathering and use of data to inform faculty strategy and contribute to decision-making concerning the faculty’s recruitment plan and reputation.
  • Work with the admissions team, web team and marketing teams to ensure type and timing of communications are effective.
  • Establish regular meetings with college deans, admissions teams, UF Health marketing team and UF Health marketing director.
  • Develop SEO-friendly web content for a wide range of users. Including strategic key phrase placement within compelling and persuasive marketing copy that maximizes opportunities for indexing, ranking, click-throughs and conversions.
  • Assist with efforts to build engaging web content for new recruits on the current UF Health websites.
  • Responsible for entering content on websites through a content management tool. In some cases, the role will require layout of the content following best practices, and in more advanced applications to work with an outside agency.
  • Cultivate and manage social media and digital presence as a recruitment strategy.
  • Work with UF Health Web Services team to develop and manage a sub-site for recruitment purposes aimed at targeting prospective students, including but not limited to, effective content for search engine optimization.
  • Establish and implement a social media and email marketing plan, using the full marketing mix, targeting prospective students from the point of inquiry through to enrollment with a clear focus on conversion targets.
  • Work with content suppliers that are not web experts and may be unfamiliar with digital content strategy. Includes creation, tagging strategy and maintenance for ongoing consistency and accuracy.
  • Recommend overall site content management strategy to optimize for SEO.
  • Complex planning to coordinate with other departments or resources. Works with the UF Health Web Services team and an outside interactive agency to define and maintain content/search capabilities (includes: content taxonomies, metadata schemas, template libraries, tools for simplifying content contribution and content workflows) to realize the content strategy.
  • Adhere to UF Health and UF brand standards.
  • Adhere to UF Health marketing style guide and Associated Press guidelines.
  • Utilize project management system to track and manage all marketing projects.
  • Other duties as assigned.

Marketing support for academic programs

  • Work closely with the director of marketing to support the marketing direction of the UF Health brand and quality of all marketing and communications efforts.
  • Works collaboratively to support the marketing strategies of the six health colleges of the University of Florida, including dentistry, public health and health professions, nursing and veterinary medicine.
  • Provides oversight and direction for the pharmacy marketing manager and marketing and communications positions to align with the overall marketing strategy of UF Health and to assist with opportunities for cost savings.
  • Works collaboratively with the deans, chair, communications directors, faculty and staff of each college to develop strategic marketing plans with well-defined goals and objectives.
  • Works with outside vendors as appropriate to meet defined goals and objectives. Provides account management oversight to the vendors to ensure all deadlines and proposed work is achieved and done within deadline.
  • Utilizes market research and competitor data to make strategic decisions.
  • Directly manage marketing budgets and media plans for active marketing plans and provide regular reporting and status reports to director of marketing and college counterparts.
  • The assistant director also assists with special projects, research and events in support of initiatives as requested.
  • Responsible for public and community relations activities, cultivating and maintaining strategic relationships within the community.
  • Assist in large-scale disaster communication needs as an essential employee of UF Health Communications.

Reporting and Analytics

  • Develop a reporting and communication process with each college to keep them informed of your marketing efforts and results.
  • Supply monthly and quarterly metrics to measure success towards annual fiscal year goals to college deans, college deans of education, UF Health marketing director, admissions and recruitment teams.
  • Ensure clear measures are in place to report against agreed recruitment targets and the marketing tactics that deliver them.


Advertised Salary:
$65,000 - $80,000


Minimum Requirements:
Master's degree in appropriate area of specialization and two years of appropriate experience or a bachelor's degree in appropriate areas of specialization and four years of relevant experience.


Preferred Qualifications:

  • B.S. or B.A. in marketing or related field, and five years or more marketing experience. Experience in health care, higher ed or recruitment strongly preferred.
  • Must have project management experience and digital background, with the ability to conceptualize, develop and produce content for a variety of communications channels online.
  • Proficient in Associated Press style, Microsoft Word, Excel and PowerPoint. Superior spelling, punctuation and grammar skills.
  • Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives. Proficient in Adobe InDesign, Photoshop and WordPress. Expert with social media, digital marketing and search engine optimization (SEO).


Special Instructions to Applicants:

In order to be considered, you must upload your cover letter, resume, and references.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

This requisition has been reposted. Previous applicants are still under consideration and need not apply.


Health Assessment Required: No


Advertised: 19 Mar 2018 Eastern Daylight Time

Applications close: 18 Apr 2018 Eastern Daylight Time

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